Urban women aged 30-45
Key customer: 30-45 years.
The InWear woman is modern, curious and ambitious while at the same time feminine and well-dressed.
She looks good, and leaves a confident and positive impression on the people she meets.
InWear celebrates curiosity, confidence, ambition and optimism as a part of modern femininity.
The brand provides the modern urban woman with a style that is feminine, confident and well-dressed.
The products offer a great fit and quality expressed through perfection of details.